New phase in partnership between BYD Europe and Louwman Group in the Netherlands

BYD Europe to assume distribution; Louwman remains retail partner

Starting in September, BYD Europe will take over distribution rights in the Netherlands in close coordination with Louwman. This joint decision aligns with BYD’s accelerated long-term strategy to operate closer to the European market and stimulate further growth. Louwman will remain BYD’s key strategic partner in the Netherlands, focusing on expanding the retail network, service and customer experience.

Next step for BYD in the Netherlands
As BYD’s first partner within the European Union, Louwman played a pioneering role in introducing the brand in 2022. Thanks to the intensive collaboration and a strong retail network, BYD has become one of the fastest-growing new car brands in the Netherlands in just a few years.

“Our expansion in Europe is gathering momentum, and we are committed to providing our consumers with the best technology and customer service. We are now entering a new phase in the Netherlands,” said Stella Li, executive vice president of BYD and general manager of BYD Europe. “We have worked with the Louwman Group since our inception in the passenger car sector in Europe and look forward to continuing our relationship with them as an important retail partner.”

Focus on further retail network expansion and customer experience
Louwman remains BYD’s key strategic partner in the Netherlands. From day one, the company played a crucial role in the market development as a Dealer+ partner, responsible for national coordination of sales and marketing activities. This experience, combined with a strong network, makes Louwman a reliable and indispensable player. Now that BYD is accelerating its European strategy and several new models are ready for launch, the partnership is entering a new phase. Louwman will now focus on further expanding the retail network and strengthening the customer experience.

“Our strategy was to introduce and grow BYD in the Netherlands through strong local partners. A new phase is now beginning,” says Eric Louwman, President of Louwman Group. “We’re proud of what we’ve achieved together and look forward to expanding our role as retail partner, offering a broader model range and outstanding service.”

Multiple BYD locations are now operational in the Netherlands and Louwman continues to invest in expanding the network and strengthening the brand. A new location recently opened in Breda, other options will be explored.

A strong product lineup for a sustainable future
BYD presents a well-rounded lineup of fully electric and super hybrid models in the Netherlands. The brand continues to focus on electric mobility, innovative battery technology, and enabling locally emissions-free transport in Europe.